Agencies: Acquisition Evaluation | MOCO

Evaluation & Report

Completed | Activity | Report | Exports

Completed

Acquisition > Leads > Completed

"Completed" lists all won, lost, and cancelled leads. By using filters and exports, you can track totals by period, company, or responsible party and conduct further analyses through exports.


Akquise – abgeschlossende Leads auswerten(English image not yet available)



Use the filter options to sort completed leads by various criteria. By default, MOCO filters for won leads (1). You can also sort the columns in ascending or descending order (2). Export filtered leads from the top right using the appropriate action (3)

Completion Date
The completed leads are listed by default according to the completion date. The completion date is set when the lead is closed – it can be adjusted later via "Edit" in the form if necessary.

Activity

Acquisition > Leads > Activity

The "Activity" overview lists comments, changes, and status updates of all leads, offering targeted filtering options, such as by keyword or responsible person.

Lead Aktivitäten Protokoll MOCO(English image not yet available)



  • You can find the report in the side navigation under "Activity" (1).
  • Use the filter (2) to quickly check specific activities.
  • Comments are distinct from other logged changes as seen under "Comments" (3).

Report

Acquisition > Leads > Report

Keep track of ongoing and completed lead volumes.

Akquise Reporting Leadfunnel Salesfunnel(English image not yet available)


Weighted Leads in total and monthly
Leads by Stage Displayed as a sales funnel
Leads Won Won vs. lost or cancelled
Leads Completed Shows the monthly distribution of won, lost, and cancelled

How the weighted lead volume of active leads is distributed over the next 18 months can be directly displayed under "Leads".

Exports

Use the exports under "Contact Potential", "Leads", and "Completed" if you wish to create additional analyses. Labels and Custom Fields are always included in the exports.

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