Our Principles.
1. Simple Software Is the Future
When it comes to software, there are two camps. The “old school” will die out.
The “Old School”
Functional but rather ugly software, with tiny fonts and complex forms, looks like hard work at first glance. Usability is a foreign concept here – which makes the software outdated. On top of that, the aim is often to lock clients in. Expensive training, maintenance, and updates are the norm.
Modern software that’s enjoyable to use
Until now, this has mainly been found in the US. Built by a generation that grew up with the internet and apps, it simplifies day-to-day work through straightforward processes, clean design, and customisation options. Integrations and an API interface give you the option to connect other systems.
2. Less Is More
Focus on the core needs of our target audience
Comprehensive features and complex relationships don’t have to feel complicated. If a competitor has 12 features, do we need 14, 16, or even 20? No. We go to market with fewer features, which makes things less complex. “We reduce to the max” means we constantly and thoroughly question where it makes sense to simplify without losing functionality – and focus on what matters. You benefit from this in your day-to-day work. You’ll notice that software can be simple and enjoyable to use.
3. Edge Cases Stay Edge Cases
Careful, considered development
If we implemented every client request, it wouldn’t be long before no one could find their way around – and we’d be betraying our own principles. Often, with a bit of rethinking, a good solution can be found on the client side.
We review every request and every one of our ideas carefully for relevance – and look for flexible solutions to problems.
4. Consistent Simplicity
Ease of use comes first
It’s not just the design that needs to be clean and attractive. Forms should be kept as short as possible, reports should be meaningful, and every user should be able to find their way around easily after a short familiarisation period.
The first contact should feel simple too.
Creating a non-binding but personal account in five minutes, without mandatory details, allows anyone to get a first feel for the software. Questions aren’t answered by a sales team, but quickly and straightforwardly by the product owners themselves. A simple, transparent pricing model rounds things off.
5. Software Is Never Finished
Optimise what exists and keep developing features
External factors are constantly changing: technical standards, trends, devices, and use cases. Because we also use MOCO in our day-to-day work, we continually identify opportunities for improvement ourselves. Client feedback is also exciting and important to us. All of this feeds into ongoing development every day.
That’s why it’s a good thing we’re cloud software and can make improvements without our clients having to install expensive updates.
