Our Principles.
1. Simple Software is the Future
In software, there are two camps. The "Old School" will become obsolete.
The "Old School"
The functional, rather unattractive software with small fonts and complex forms looks cumbersome at first glance. Usability is a foreign word here – making the software outdated. Additionally, the client is meant to be as tied down as possible. Expensive training, maintenance, and updates are the order of the day.
Contemporary Software that's Enjoyable
Mainly found in the USA so far. Developed by a generation that grew up with the internet and apps. It simplifies the workday with straightforward processes, simple design, and customization options. Integrations and an API interface offer users the ability to connect other systems.
2. Less is More
Focus on the fundamental needs of our target audience
Comprehensive features and complex relationships don't have to feel complicated. If a competitor's software has 12 features – do we need 14, 16, or even 20? No! We offer fewer features and are thus less complicated. "We reduce to the max" – meaning we constantly and thoroughly question where sensible reductions can be made without losing functionality – and focus on the essentials. This benefits the user in their daily work. They realize that software can be simple and enjoyable.
3. Special Cases Remain Special Cases
Careful Further Development
If we simply implemented every client request, soon no user would find their way around, and we would lose our identity. Often, a good solution can be found on the client's side with a bit of rethinking.
We thoroughly examine every request and each of our ideas for their relevance – and seek flexible solutions to problems.
4. Consistent Simplicity
Ease of Use Comes First
Not only must the design be simple and attractive. Forms should be kept as short as possible, reports should be meaningful, and every user should easily find their way around after a short familiarization period.
The first contact should also feel simple.
Creating a non-binding but personal account in 5 minutes without mandatory information allows everyone to get an initial feel for the software. Questions are answered not by a sales team but quickly and straightforwardly by the product managers themselves. A simple, transparent pricing model completes the package.
5. Software is Never Finished
Optimize Existing Features and Further Develop Functions
External factors are constantly changing: technical standards, trends, devices, use cases. Because we also work with MOCO in daily practice, we continuously identify optimization potential ourselves. Customer feedback is also exciting and important to us. All of this feeds into daily further development.
That's why it's good that we are a cloud software and can make optimizations without our clients having to install expensive updates.
