We generally recommend MOCO for agencies with up to 150 employees per location. MOCO is a standard software with numerous customization and integration options. Larger companies often have more complex requirements and usually prefer a software provider that offers customization and a dedicated contact person.
The following list is an attempt to categorize agency types. Most agencies mix projects that are offered and invoiced based on effort and fixed price. MOCO also offers monthly retainers or hourly contingents. These are standard for agencies that offer monthly support – such as an SEO agency or social media agency.
Digital Agency
Digital agencies develop digital solutions for their clients. They engage with modern technologies and processes and often act as technology partners. The services offered are closely linked to strategic consulting and can therefore often be perceived as a complete package.
Unlike traditional agencies, digital agencies were born in the digital world – which naturally includes software. They know Trello, Jira, Slack & Co and love good tools.
The reality often looks like this: Depending on the client and project, different task solutions are used. Internally, everyone organizes themselves a bit differently. MOCO meets this demand and integrates common solutions under one roof. So no one is forcibly reduced to one tool.
Since we at MOCO also think digitally and agilely, there is the greatest alignment in mindset with digital agencies. Digital agencies also appreciate the diverse individual integration options via API, Webhooks, Make, or Zapier.
» Integrations
Traditional Agency / Creative Agency
The owners of small and medium-sized agencies are often creatives themselves. The visual component of software is therefore very important for these agencies. Even more important is that unpleasant administrative tasks do not feel burdensome and are also reduced. MOCO is developed to remain as simple as possible, with functionality depth unfolding sensibly over time. Proposals and invoices can be created in their own CI/CD.
Designers and agencies often work too many hours on a project and have too little transparency or traceability in invoicing. MOCO supports traceability. This allows for profitability measurement and better and timely argumentation with the client in case of additional effort.
Agencies often evaluate software using a questionnaire. We have compiled the most important questions and answers and continuously update the list.
» Questionnaire
Event Agency
Event agencies typically manage projects with a large proportion of external services. From external service providers, freelancers to equipment. MOCO helps to estimate profitability already at the proposal stage. For the project, internal and external services are distinguishable and controllable.
A liquidity plan also helps to identify potential future bottlenecks that could arise from advancing larger cost blocks.
» Pre-calculation in the Proposal
» External Services, Cost Pools
PR Agency / SEO Agency / Social Media Agency
PR, SEO, and social media agencies manage individual projects but are generally responsible for a high volume of retainer contracts. Here, one wants to compare the monthly budget with the services rendered, especially with flat-rate monthly invoicing – and ensure that the retainer remains profitable overall.
The flat rates of retainers can be invoiced and sent monthly with just a few clicks via mass invoicing.
» Retainers in MOCO
