As a rule, we recommend MOCO for agencies with up to 150 employees per location. MOCO is standard software with a wide range of customisation and integration options. Larger companies often have more complex requirements and typically prefer a software provider that offers customising and a dedicated contact person.
The list below is an attempt to categorise agency types. In most agencies, projects are a mix of time-and-materials and fixed-price Quotes and Billing. MOCO also supports monthly retainers or hourly packages. These are standard for agencies that provide ongoing monthly support, such as an SEO agency or a social media agency.
Digital Agency
Digital agencies develop digital solutions for their clients. They work with modern technologies and processes and often act as a technology partner. The services offered are closely linked to strategic consulting and can therefore often be perceived as a complete package.
Unlike traditional agencies, digital agencies were born in the digital world – which, of course, includes software. They know Trello, Jira, Slack, and the like, and they love good tools.
The reality is often this: depending on the client and project, different task solutions are used. Internally, everyone also organises themselves slightly differently. MOCO meets this need and therefore brings the common solutions together under one roof. That way, nobody is forced into a single tool.
Because we at MOCO also think digitally and work agilely, we’re most closely aligned in mindset with digital agencies. Digital agencies also value the many flexible integration options via API, webhooks, Make, or Zapier.
» Integrations
Traditional Agency / Creative Agency
Owners of small and medium-sized agencies are often creatives themselves. The visual aspect of software is therefore very important to these agencies. Even more important is that unpopular admin tasks don’t feel like a chore and can be reduced. MOCO is developed to stay as simple as possible, while the depth of functionality opens up in a sensible way over time. Quotes and Invoices can be created in your own CI/CD.
Designers and agencies often spend too many hours on a project and have too little transparency, or too few ways to track things, when it comes to Billing. MOCO supports traceability. This means that, alongside measuring profitability, you can also make a stronger case in good time if additional effort is required for the client.
Agencies often evaluate software using a questionnaire. We’ve compiled the most important questions and answers and keep expanding the list.
» Questionnaire
Event Agency
Event agencies typically manage projects with a large share of external purchases. From external service providers and freelancers through to equipment. MOCO helps you estimate profitability as early as the Quote stage. For the project, internal and external purchases can be separated, tracked, and controlled.
A liquidity plan also helps you identify potential future bottlenecks that could arise from fronting larger blocks of costs.
» Pre-Calculation in the Quote
» External Purchases, Cost Pools
PR Agency / SEO Agency / Social Media Agency
PR, SEO, and social media agencies handle individual projects, but are usually responsible for a high volume of retainer contracts. With a flat monthly Billing model, you’ll particularly want to compare the monthly budget with the work delivered, and ensure the retainer remains profitable overall.
Retainer flat fees can be Billed and sent monthly in just a few clicks using bulk Billing.
» Retainers in MOCO
