The Modern Agency Life: Eye-to-Eye with the Client.

The client submitted their briefing, set a target date for the presentation, and after a debriefing, work commenced. This was once the foundation. It often involved classic campaign development – and fixed prices. The agency was the "slave" of the client.

In the meantime, projects have become more complex. It's about multi-dimensional projects and campaigns, user experience, and customer loyalty – and it became clear that solution development often improves significantly with close collaboration. The client possesses knowledge about their product, service, and target audience that no agency can easily replace.

Ideally, an agency evolves towards the client within larger projects and doesn't remain on standby. The more complex the projects, the greater the mutual dependency. The creatives become increasingly important, as they cannot be easily replaced without losing a lot of knowledge and empathy.

The creatives are particularly challenged, because ideas are questioned more frequently through closer collaboration. They must be capable of more than just winning awards. Working with the client offers the opportunity to learn a lot and to "immerse" oneself in their world or to empathize with them. A skill that agency personnel must constantly train.

For the client, it is an intense and valuable experience to be involved in solution development. They can steer the outcome themselves and always know the project's status, what remains to be done, and where the budget stands.

Shared responsibility means true partnership. The goal of every manager/project leader is to implement projects on time and within budget. However, it is not uncommon for the initially planned path or concept to change during the project because situations arise that could not have been foreseen. Here, the client shares responsibility, which relieves the agency. Transparency helps both sides understand each other and work together as partners, allowing for timely discussions before things go wrong or the budget becomes too tight.

Transparency between contractor and client fosters trust. MOCO contributes the shareable project report . The client always has an up-to-date insight into incurred efforts and budget progress. The report is simplified for the client.
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The client can answer these questions themselves

No more separate monthly report needed
With the shared project report, the agency saves the monthly reporting in the form of a timesheet.

If the advance trust remains after the project, nothing stands in the way of a partnership and many follow-up projects. As in any good partnership (private and business), one should not have to hide anything. Transparency through the MOCO project report becomes a win-win situation. 😀

Image source: Pixabay