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Case Study: Transition from easyJOB to MOCO.
Interview with Philipp Scherer, Managing Director at Opus (32 employees, Bayreuth & Dresden, MOCO client since 2022)
As a branding agency, Opus develops brands for international corporations and medium-sized businesses with often complex requirements. Because our client projects are demanding, our agency software should optimally support us. After many years with easyJOB, we decided to make a change and now rely on MOCO. The user-friendliness and efficiency of MOCO convinced us.
(English image not yet available)We work more efficiently with MOCO
What problems and challenges did you face? Or why did you evaluate new software?
Our previous experiences showed that a clear and intuitively operable solution is crucial for us. Over the years, our need for software that can flexibly adapt to our internal processes and enable smooth collaboration between teams grew. User-friendliness and a streamlined structure of software became increasingly important to us.
Why MOCO?
Why did you choose MOCO?
We evaluated many systems on the market and quickly realized that user-friendliness is central to us. A simple, clearly structured solution that helps us work efficiently was our focus. MOCO impresses with intuitive operation and a modern interface that optimally supports our way of working.
How did your employees handle and master the transition?
Our employees were very receptive to the change. There was only enthusiasm for the interface and usability. Initially, we still had easyJOB workflows and terms in mind, but that quickly changed.
How quickly were you able to start with MOCO?
Getting acquainted with the tool took about two to three weeks. During this time, we closely aligned the MOCO logic with our previous working methods – in a small task force with two people. Thanks to MOCO's extensive explanatory videos and well-structured documentation, we had only a few questions, which we could clarify via chat. A complex kickoff workshop was not necessary.
The greatest time investment was due to our own ambition: We wanted not only to introduce MOCO but also to use it as an opportunity for a change process (project name "Mocoloco"). A simple transfer of existing data would probably have been completed quickly, but we consciously chose a thorough fresh start. We asked ourselves questions like: Which old data can we discard? How do we organize our projects? What labels do we use? How do we structure our services? These considerations in project management took about three months.
We are currently working on expenditure management, including budgets and fixed and planned costs. This area is also intuitive and enjoyable.
The greatest time investment was due to our own ambition: We wanted not only to introduce MOCO but also to use it as an opportunity for a change process (project name "Mocoloco"). A simple transfer of existing data would probably have been completed quickly, but we consciously chose a thorough fresh start. We asked ourselves questions like: Which old data can we discard? How do we organize our projects? What labels do we use? How do we structure our services? These considerations in project management took about three months.
We are currently working on expenditure management, including budgets and fixed and planned costs. This area is also intuitive and enjoyable.
What other tools complement your tool stack?
Slack, Personio, Trello (from the business side) and Companyon & Pliant (from the finance side). There are, of course, overlaps, but through smart networking, it complements very well.
Faster and more efficient with MOCO, employees are enthusiastic.
How has work in your agency changed with MOCO?
What became apparent early on with the switch to MOCO: We have become significantly faster, and the team is more motivated to take responsibility together:
For example, we have built a completely new agency service catalogue in MOCO – including white papers and unified pricing. This has shortened our time-to-market, increased response speed, and reduced the error rate in individually tailored proposals.
Another major advantage of MOCO: We have better oversight and can take responsibility together. Our transparency philosophy is called "Show me the money." Here, we encourage everyone on the team to engage deeply with costs, leads, and the budgets in play. This fosters an understanding of the value of one's own work.
The leads area is seamlessly integrated and allows the direct transition from prospects to clients, from forecast to production pipeline. What was previously the responsibility of our Rocket Team is increasingly used by the entire crew, as the history is directly visible.
MOCO is very flexible regarding categories, custom fields, tags, and team structure. At the same time, it feels streamlined and offers useful interfaces for Zapier, banking connections, or Slack commands.
Performance, usability, integrability – MOCO has proven itself in many ways for our branding agency. A recommendation? Three yeses from me.
For example, we have built a completely new agency service catalogue in MOCO – including white papers and unified pricing. This has shortened our time-to-market, increased response speed, and reduced the error rate in individually tailored proposals.
Another major advantage of MOCO: We have better oversight and can take responsibility together. Our transparency philosophy is called "Show me the money." Here, we encourage everyone on the team to engage deeply with costs, leads, and the budgets in play. This fosters an understanding of the value of one's own work.
The leads area is seamlessly integrated and allows the direct transition from prospects to clients, from forecast to production pipeline. What was previously the responsibility of our Rocket Team is increasingly used by the entire crew, as the history is directly visible.
MOCO is very flexible regarding categories, custom fields, tags, and team structure. At the same time, it feels streamlined and offers useful interfaces for Zapier, banking connections, or Slack commands.
Performance, usability, integrability – MOCO has proven itself in many ways for our branding agency. A recommendation? Three yeses from me.
The greatest added value MOCO brings to your business?
ERP software – and thus daily work – is fun again.
(English image not yet available)"MOCO is like pizza – if it didn't already exist, it would have to be invented"
Philipp Scherer, Consulting Management with a passion for finance, business, and IT, leading to an intense relationship with software tools.
Opus Marketing GmbH is a 32-member branding crew of strategy, creative, and digital professionals based in Bayreuth and Dresden. Together, they develop companies into brands with thoughtful design, their own language, and a clear identity. Clients are corporations and medium-sized businesses, always with an international touch, such as Novartis, Rehau, Alcon, medi, Premier Inn, Kyocera, baufi24, Schuler, or Netzsch.
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MOCO Team: Thank you @Philipp. We are fortunate to count your company among our clients. Your attitude, your palpable energy, your values for daily work – it's a match!
